F.W. Woolworth was once one of the giants of the variety store chains, along with the likes of Kress, S.S. Kresge, McCrory’s, Neisner Brothers, Ben Franklin and others.
In 1960, the company brought out a new corporate logo with a type design harking back to the Art Deco style of the 1930s and 1940s.
A photo of one of their old store fronts (despite having only eight letters to work with) inspired the digital interpretation of the signage as Bargain Shopping JNL, which is available in both regular and oblique versions.
Download Now Server 1 Download Now Server 3 Download Now Server 2 Avory is a gently condensed sans that challenges convention. It finds itself on the expressive end of the spectrum – features like the low optical center and wide horizontal crossbars give it an unmistakable appearance. Tall, with broad shoulders, easily spotted from afar. Designed by Sláva Jevčinová and inspired by the lettering work of Czech designer Jaroslav Benda, a lesser known treasure of mid-century graphic design. From there it developed into a full-fledged typographic power tool. Nine weights, complete with italics, small caps, a wide range of symbols. Typographica’s Typefaces of 2017 Silver from European Design Awards 2018 Modern Cyrillic 2019 Download Avory Latin Fonts Family From Rosetta